Joseph M. Bradley

Videos

Joseph M. Bradley Speaking Reel
How AI Will Power The Cognitive Cities of the Future, Today
The Dawn of Generative AI | Joseph Bradley | TEDxNiendorf
OWP Keynote Livestream: Joseph Bradley
Tonomus Sponsor Spotlight
Shaping the Metaverse for Humanity - GITEX 2022
LEAP 22 |The Cognitive City: Innovation Drives Development | المدينة المعرفية: الابتكار يقود التنمية
Planet AI.Guardians: Cognitive Cities and the Power of Digital Humanism
Cognitive Cities Will Power Human Interaction - Fast Company Middle East Interview
Are Humans Crucial to the Future of Tech?
Creating the World's First Cognitive City | Presented by TONOMUS, a NEOM Subsidiary
Tonomus on Lifting the Lid on Cognitive Cities

Learn More About Joseph M. Bradley

As artificial intelligence transforms industries and societies at unprecedented speed, the question is no longer “what AI can do?” – now it’s “how can AI elevate our humanity?”

An inspiring executive showing the world how we can live in harmony with nature and technology at once is Joseph M. Bradley, chief executive officer of TONOMUS, the world’s leading cognitive technology company and a subsidiary of Saudi Arabia’s cutting-edge NOEM project.

With over 30 years of executive leadership experience in Silicon Valley with roles at Cisco and AT&T, as well as in the Middle East, Bradley is responsible for formulating the TONOMUS vision for and delivery of technology that will underpin NEOM, “the world’s first cognitive community.” The city, powered by AI, is one that thinks, learns and adapts to the needs of its citizens. A visionary leader with a background in sales, marketing, finance and engineering whose business model has become the blueprint for how the energy and industrial sectors commercialize as well, Bradley’s leadership has transformed a future-forward concept at NEOM into a rapidly growing tech company with $400M in annual revenues.

“When you really think about where we’ve been and what we’ve done as a tech community, a call to action for change becomes clear,” explains Bradley, co-author with Don Tapscott of the highly anticipated book “You to the Power of Two: Redefining Human Potential in the Age of Identic AI (BenBella Books, December 2025). “We have to understand that once we receive real-time information, the damage is done and it’s already too late.”

Through vivid stories that weave wisdom and humor with practical experience, Bradley’s presentations illuminate his work designing the future with leading international technology partners. He offers guiding principles, including his three Golden Rules, for ensuring humanity as AI is centralized in business.

“Algorithms are great at solving for efficiency, but the world’s problems are more than just questions of efficiency. The efficient choice may not always drive the best experience for you,” he explains. “We as technologists have to solve for the personal experience paradigm.”

The Human-Centric Future of AI

As machines become increasingly capable, such as with agentic AI, with many fearing a loss of humanity, creativity and individuality, Bradley sees a different future. Equipped with thought-provoking examples and practical frameworks, he challenges leaders to embrace the transformative potential of AI while safeguarding the essence of what makes us human.

“Will we harness the power of AI for a more equitable future, or will we let it shape us in ways we can’t control?” he concludes. “The future isn’t written. It’s ours to create.”

###

Joseph M. Bradley is the CEO of TONOMUS, the world’s leading cognitive technology company. Working with leading international technology partners, Bradley and his team are harnessing the power of networks to provide solutions that will be powered by unrivaled connectivity, computing capability, cutting-edge AI and immersive technologies. They are building an infrastructure that will leverage data, while maintaining the highest levels of privacy and security, to enhance the cognitive experience of those visiting, working and living in NEOM – preempting rather than responding to their specific needs.

This includes pioneering a groundbreaking ‘mixed-reality’ urban living model that can create a simultaneous physical-digital presence in cities, along with vast new opportunities for people, businesses and truly inclusive economic growth. These innovations can be incorporated in cognitive, smart and traditional cities to increase efficiencies for future generations.

Bradley is the author of “Questioneering: The New Model for Innovative Leaders in the Digital Age” (Networlding Publishing, May 2018). His next book, “You to the Power of Two: Redefining Human Potential in the Age of Identic AI,” co-authored with Don Tapscott, will publish in December 2025.

A Chicago native, Bradley previously served in senior roles at Cisco Systems over 15 years, most recently as Global VP IoT, Blockchain, AI and Incubation Businesses. He was instrumental in developing the next-generation consulting model at Cisco, which provides a data-driven path outlining how customers can capture Internet of Everything (IoE) value. Before Cisco, he held several leadership positions at C3 Communications, including as CEO, and was General Manager at AT&T.

Bradley holds a Bachelor of Arts degree in economics from the University of California at Berkeley.

Joseph M. Bradley is available to advise your organization via virtual and in-person consulting meetings, interactive workshops and customized keynotes through the exclusive representation of Stern Speakers & Advisors, a division of Stern Strategy Group^®.

How Leaders Can Execute, Innovate and Thrive in the AI Powered Future

What does leadership look like in a world where AI augments human potential? In the age of superhuman leadership adaptability, emotional intelligence and technological fluency become essential traits. As CEO of TONOMUS Joseph M. Bradley models leadership that embraces AI, inspires teams, drives innovation and guides employees with purpose. In this presentation, Bradley draws from his 30-year technology career and lead role at the world’s top cognitive technology company to outline critical principles that will define the future of leadership in an AI-powered world. Attendees will learn how to harness AI to make better decisions powered by real-time insights, inspire teams by balancing human connection with AI-driven efficiency, value lifelong learning in rapidly changing environments, create synergy between diverse teams and AI, and set the standard for responsible and inclusive AI leadership.

You to the Power of Two: Redefining Human Potential in the Age of Identic AI

As our digital identities become smarter and more capable, we enter the age of “identic” AI – a world where ever-present AI companions streamline daily tasks, enhance wellbeing and offer lifelong learning. For professionals, these intelligent agents will amplify creativity, boost productivity and expand human potential. But with this extraordinary promise comes profound risks – to individuals, businesses and society itself. In this talk, Joseph M. Bradley, CEO of TONOMUS and co-author of the highly anticipated book “You to the Power of Two” (2025), prepares leaders to thrive in world of personal AI agents. From revealing how our new “digital sidekicks” will transform our careers, healthcare, education and relationships, to empowering audiences to embrace AI with confidence and purpose rather than fear, he shows how identic AI will reshape how we work, learn and connect.

Leverage Momentum to Turn Bold Vision Into Reality

CEO of TONOMUS Joseph M. Bradley and his team are harnessing the power of networks to provide solutions that will be powered by unrivaled connectivity, computing capability, cutting-edge AI and immersive technologies. Under his leadership, they are building an infrastructure that will leverage data while maintaining the highest levels of privacy and security to enhance the cognitive experience of those visiting, working and living in NEOM – anticipating rather than responding to their specific needs. How is he turning that vision into reality? “You have to be able to get people to understand, without any doubt and with 100% clarity, what you need to execute,” he explains. Citing examples from his own career – including creating the strategy behind the internet of everything at Cisco, which became a billion-dollar business in about five years – he offers leaders guiding principles for getting others to follow and building momentum to turn bold vision into reality.

How to Ensure Authenticity While Boosting Creativity With AI

AI is not just a tool for productivity – it’s a catalyst for creativity. From generating art and music to designing products and solving problems, AI is expanding the boundaries of what humans can create. But how do we ensure authenticity and balance in this new frontier? In this session, Joseph M. Bradley, CEO of TONOMUS, the world’s leading cognitive technology company, reveals key predictions about the convergence of AI and creativity. Attendees will learn how to harness AI as a creative partner, unlocking opportunities for individuals and organizations to innovate. A pioneer in the development of cognitive cities, Bradley’s message leaves a lasting impact: “I want leaders to be bold and courageous. Each and every day, challenge what this world tells you to be true. Be a changemaker. Live on the next frontier of innovation.”

Elevating Human Identity in the AI Revolution

In an era defined by rapid technological advancements, generative AI stands at the forefront of innovation — raising profound questions about what it means to be human. As machines become increasingly capable, many fear a loss of humanity, creativity, and individuality. But Joseph M. Bradley, CEO of TONOMUS, sees a different future. In this engaging talk, he redefines the narrative, demonstrating how AI is not replacing humanity but amplifying its most unique qualities — compassion, creativity, empathy, and ideation. Drawing from decades of global leadership experience and groundbreaking insights, he explores how AI empowers us to reimagine identity, unlock new dimensions of human potential, and create equitable opportunities on a global scale.

Through compelling stories, practical frameworks, and bold ideas, Bradley challenges audiences to embrace the transformative potential of AI while safeguarding the essence of what makes us human. Attendees will leave inspired, equipped with actionable strategies to lead, ideate, and thrive in a world where human identity and AI intersect. This is not just a conversation about technology — it’s about shaping the future of humanity.

Key Takeaways:

How AI elevates ideation and creativity as core human capabilities.
Strategies for embracing digital humanism and redefining identity in the AI era.
Why compassion, empathy, and inclusion are the true metrics of success in a tech-driven world.

This presentation is designed to inspire leaders, entrepreneurs, and changemakers to harness the power of AI while championing human identity and potential.

The Human-Centric Future of AI

As artificial intelligence transforms industries and societies at unprecedented speed, the question is no longer what AI can do, but how it can elevate our humanity. In this presentation, Joseph M. Bradley, CEO of TONOMUS, challenges the conventional narrative that AI will diminish human roles, instead presenting a vision where AI amplifies our most human traits — creativity, empathy, and identity. Drawing from his extensive experience in leading the convergence of digital and physical worlds, he explores how AI, when designed with human values at its core, can transform lives, redefine industries, and create equitable opportunities for all. This thought-provoking talk offers practical strategies and bold ideas to help leaders navigate the balance between leveraging AI for efficiency and championing human happiness and fulfilment.

Key Takeaways:

How to align AI innovation with human values like empathy, inclusion, and well-being.
Practical insights into creating AI strategies that prioritize trust, privacy, and happiness.
Why the future of AI isn’t about replacing humans, but empowering them to lead with purpose.

This presentation is ideal for business leaders, innovators, and changemakers ready to embrace AI as a force for elevating human identity in a rapidly evolving world.

Additional Topics

“The Human-Centric Leader: Thriving in the Age of AI”
- Explore the skills and mindset required to lead effectively in a world where AI and human potential intersect.
“Beyond Efficiency: Redefining Success with Diversity and Inclusion in the AI Era”
- Delve into how diversity and inclusion drive innovation, creativity, and business success in an AI-powered world.
“The Power of Identity: Building Authentic Organizations in the Age of AI”
- Highlight the importance of defining and aligning individual and business identities to thrive in a rapidly changing landscape.
“The Rise of Humanities: Why Thinking Will Outpace Coding in the AI Workforce”
- Discuss the critical role of humanities graduates and creative thinkers in shaping a successful workforce for the future.
“From Diversity to Inclusion: Unlocking Full Participation in the Digital Age”
- Examine how inclusion transforms diversity into tangible value, enabling organizations to leverage generative AI and collective human potential.
“Leading with Purpose: Defining Your Identity and Vision in the AI Revolution”
- Provide strategies for leaders to craft and communicate their identity while navigating disruption and transformation.
“Questions Over Answers: The New Paradigm for Creativity in an AI-Driven World”
- Explore why the ability to ask the right questions is becoming more valuable than finding answers in a world of AI-enabled efficiency.
“The Inclusion Imperative: Creating Equitable Opportunities with Generative AI”
- Discuss how organizations can use AI to foster inclusion, level playing fields, and create global opportunities.
“Human Potential Amplified: Embracing Ideation, Inclusion, and Innovation in the AI Era”
- Focus on how human creativity and diverse perspectives can drive innovation and define the future of work and leadership.
“Living the Singular Reality: Redefining Identity in the Converged Physical and Digital Worlds”
- Explore the implications of the merging physical and digital worlds, and how businesses and individuals can adapt and thrive in this singular reality.

Praise for "Questioneering"

"A phenomenal job of synthesizing the wisdom of experience with the reality of executives who thought they were doing the right thing but jumped to the 'predictable' solutions based on their own biases, agenda or tactical reality."
Ravi Pendse, Ph.D., VP & CIO, Brown University

"Bradley's passion for innovation comes through on every page. Joseph Bradley's passion for getting people excited about innovation comes through on every page of this book. 'Questioneering' is easy to read even as it's full of useful and applicable information and examples. This is a practical book in which Joseph Bradley explains how decision-makers can learn to ask high-value questions that lead to innovation and competitive advantage, which are practically guaranteed to be questions other than the usual ones."
James S. Green, Managing Director, Sky D Ventures

"This book does what few other books out there actually do - it presents us with valuable solutions, gives us the tools we need, and teaches us how to use them, and offers us the capabilities needed in order to get to the relevant questions and answers only few manage to see."
Wim Elfrink, President, WPE Ventures Digitized Solutions

"Finally! A practical guide to providing breakthrough innovation. Joseph Bradley explains innovative leadership in a way that presents change as both possible and necessary. In typical fashion, he presents information in a straightforward, conversational way, with anecdotes drawn from his own life, from real corporate experience and from the popular culture that surrounds us. His take on innovation is easy to understand and starts with a remarkably simple approach: instead of changing the answers, change the questions."
Rick Hutley, CEO, StrataThought, LLC

"If you want to achieve real innovation, 'Questioneering' will help you do it. It is based on revising how leaders should give up an obsession with the right answers and instead think about changing the questions. Bradley positions this as responding to high-value questions, an approach that can lead to entirely new business outcomes. It starts with what Bradley calls the 3 Golden Rules, which are among the best leadership principles I have seen in a long time. "
Charles Varvaro, VP Global Technology Services, IBM

"A path for breakthrough achievement. Wise leaders who want to challenge conventional thinking will follow the guidelines that Joseph Bradley sets out in 'Questioneering.' Bradley submits that in a world where most answers are known, value is found in knowing which questions to ask. The model that he provides gives leaders the opportunity to balance their perspective while being aware of the belief that they hold to be true, and challenging them."
Jocelyn Boudreau, CEO, Hortau

Joseph Bradley’s Website

TONOMUS